VIDEO//PRODUCTION

Project: ASA & RYTHM Foundation – "Kick Away COVID-19" Prevention & Hygiene Awareness 

Client: ASA Foundation & RYTHM Foundation Deliverables: Animated Public Service Announcement (PSA) Role: Full-Service Production (Creative Direction, Vector Illustration, Motion Design)

The Challenge Communicating health and hygiene protocols during a pandemic to a youth audience presents a unique communication hurdle. Our clients, ASA Foundation and RYTHM Foundation, required an engaging medium that strictly adhered to public health education standards. The primary directive was to explain technical protocols—such as alcohol percentages in hand sanitizers, proper handwashing duration, and sterilization procedures for external goods—without alienating the audience with overly dense or academic delivery.

Our Approach & Visual Direction To meet this goal, our Creative Director led a character-driven animation approach. We developed the personas of Reni and Deni (professional soccer academy students) to deliver the message through a relatable sports analogy: "kicking the virus away."

Execution Highlights:

• Vector-to-Animation Workflow: Efficiency and high-quality movement were paramount. We implemented a precise production pipeline where all character and environmental vector assets were meticulously crafted in Adobe Illustrator before being seamlessly animated and brought to life in After Effects.

• High-Fidelity Visual Storytelling: Despite being an educational piece, we maintained a high-fidelity visual storytelling standard. We focused on seamless transitions between environments (from the soccer field to the living room and washing stations) to sustain viewer retention from start to finish.

• Clean Visual Clarity: To prevent cognitive overload, we strictly avoided cluttering the screen with text or instructional labels. Instead, we allowed the expressive animation and clear voice-over guidance to drive the information, keeping the frames clean and directing the viewer's focus purely on the characters' actions.

The Result A nearly 7-minute educational animation campaign that successfully translated standard operating procedures for hygiene into an interactive and highly digestible narrative. This project stands as proof that NGO communications can be fresh, visually immaculate, and highly impactful through rigorous and well-executed design.

Project: UNDP MTRE3 – Market Transformation in Energy Sector 

Client: UNDP Indonesia & Ministry of Energy and Mineral Resources (Ditjen EBTKE) Deliverables: Motion Graphic Explainer & Policy Advocacy Video Role: Full-Service Production (Direction, Motion Design, Vector Illustration, Post-Production)

The Challenge The Market Transformation through Design and Implementation of Appropriate Mitigation Actions in the Energy Sector (MTRE3) project boasts massive achievements—specifically, reducing 245,629 tCO2eq in carbon emissions. The challenge was to condense a comprehensive 6-year technical report (2017-2023), saturated with acronyms (RE, EE, IPP, MRV, ESCO), financial data, and policy frameworks, into a 5-minute explainer video that is engaging yet strictly adheres to the formal standards of UNDP and the Ministry of Energy.

Our Approach & Visual Direction We opted for a Motion Graphic Explainer route driven entirely by dynamic infographics and a clean design layout. We moved away from rigid, presentation-style data delivery, instead transforming complex figures into intuitive, visually appealing movements.

Execution Highlights:

• Vector-to-Motion Efficiency: Leveraging our core pipeline (Adobe Illustrator to After Effects), we meticulously designed all visual assets, including iconography, charts, and regional maps. These assets were dynamically animated to guide the viewer’s eye, seamlessly following the narrative from the problem (barriers to energy transition) to the solution (MTRE3 interventions).

• Clean Data Visualization: Given the sheer volume of data (emission reduction numbers, $2.6 million in investment funds, and the number of revitalized micro-hydro power plants), we applied strict design principles. We ensured that typography and number animations (such as the counter animation for tCO2eq) remained sleek without cluttering the frame, maintaining a perfect balance between informative and aesthetically pleasing.

• Institutional Storytelling: The narrative flow was highly structured. The video opens with the urgency of climate mitigation, breaks down the three main project components, highlights achievements across four pilot provinces, and concludes with strategic recommendations for future replication. This ensures the video serves not just as a closing report, but as a powerful advocacy tool for future initiatives.

The Result A comprehensive project summary video that translates dense technical documentation into a modern, efficient visual presentation. This project demonstrates our agency’s capability to distill complex bureaucratic language and climate data into international-standard motion graphics.

Project: ACCESS Project UNDP & KOICA – Sustainable Energy and Clean Water Access 

Client: UNDP, Ministry of Energy (ESDM), Government of Timor Leste, & KOICA Deliverables: 20-Minute Human-Interest Documentary Role: Full-Service Production (Direction, Field Cinematography, Offline & Online Editing)

The Challenge Documenting the real-world impact of introducing Solar Power Plants (PLTS) and clean water to isolated and marginalized (3T) regions across Indonesia and Timor Leste. The core challenge was logistical: navigating extreme terrains, mountains, and unbridged rivers, all while ensuring the captured footage met the rigorous, high-end visual standards demanded by international donors like UNDP and KOICA.

Our Approach & Visual Direction Championing depth and authenticity, we anchored our vision in Documentary-Style Realism. We deliberately avoided over-dramatization or manipulative styling. Our objective was to capture the raw physical struggle of the installation process and the genuine warmth of the rural communities, delivering a cinematic yet intensely honest narrative.

Execution Highlights:

• Cinematic Realism in Extreme Conditions: Operating in punishing environments, we shot in native 4K, utilizing a specific SONY FX3 color grading pipeline. This compact yet powerful cinematic setup allowed our core team to fully leverage natural lighting, yielding sharp, authentic visuals that immediately connect with the viewer without feeling over-produced.

• Cohesive Editorial Continuity: Bridging grueling logistical footage with intimate, human-centric interviews requires absolute editorial precision. We maintained strict oversight on video continuity; every cut mandated adherence to specific movement sequences from the preceding shots. This ensured a highly cohesive edit, allowing the audience's emotional journey to flow uninterrupted from the tension of the expedition to the profound relief of seeing the lights turn on.

• Pure Visual Storytelling: We let the striking visuals and the authentic voices of the locals (such as the local PLTS operators) drive the narrative. Even when introducing technical contexts, we completely eliminated on-screen descriptive text and labels to prioritize absolute visual clarity, ensuring the audience's focus remained solely on the human element.

The Result A powerful, emotionally resonant, and factual 20-minute documentary. This piece transcends a standard institutional visual report; it serves as a compelling advocacy tool that proves how targeted infrastructure can fundamentally transform the livelihoods and hopes of the most isolated communities.

Project: ASA & RYTHM Foundation – Social Intervention for Vulnerable Youth 

Client: ASA Foundation & RYTHM Foundation Deliverables: 4K Documentary Impact Report Role: Full-Service Production (Direction, Cinematography, Motion Design, Offline & Online Editing)

The Challenge Condensing a three-year sports-based social intervention program—which was heavily disrupted by the COVID-19 pandemic—into a comprehensive 5-minute documentary. The client required a medium to highlight the program's milestones (including winning Gold at the 2021 Indonesia Sustainable Development Awards) while narrative charting their pivot from on-ground training to virtual education platforms for over 9,700 students in Tangerang.

Our Approach & Visual Direction Aligning with the humanitarian core of the initiative, we committed to a Documentary-Style Realism approach. We rejected artificial visual setups in favor of capturing the genuine resilience of the teachers and students through authentic sports footage and field interviews.

Execution Highlights:

• Cinematic Realism in the Field: Shooting in native 4K and leveraging a specific SONY FX3 color grading profile, we maximized natural lighting across both outdoor sports fields and indoor settings. This generated an honest color palette that immediately grounds the viewer in the raw reality of the field.

• Cohesive Editorial Continuity: Bridging a three-year timeline that aggressively shifts from physical activities to pandemic lockdowns demands high-level editorial precision. We maintained strict oversight on video continuity; every cut and transition was mandated to follow specific movement sequences from preceding shots. This approach seamlessly wove highly disparate footage into a cohesive edit that never feels jarring.

• Textless Visual Clarity: To communicate the program's scale and beneficiary data through motion graphics, we implemented a rigorous clean layout standard. Utilizing our Illustrator to After Effects pipeline, we radically removed all descriptive text and on-screen labels. We allowed the fluid animation of the vector assets and the strong narrative voice-over to guide the information flow, avoiding visual clutter.

The Result A 5.5-minute visual impact report that is both deeply emotional and highly measurable. This documentary stands as a compelling showcase of the program's efficacy and the NGO's commitment to continuous education during a crisis, all delivered with uncompromising production value.

Project: SIPA UNDP - Integrated Waste Management Reform (Upstream to Downstream)

Client: SIPA UNDP Indonesia Deliverables: 4K Documentary Video & Motion Graphic Campaign Role: Full-Service Production (Direction, Cinematography, Post-Production, Motion Design)

The Challenge Communicating the blueprint for an "Integrated Waste Management Reform" is no small feat. Our client, SIPA UNDP Indonesia, required a visual medium capable of dissecting the complex transition from conventional waste systems to a modern, integrated ecosystem (incorporating TPS3R, Refuse Derived Fuel/RDF, and sanitary landfills). The primary challenge was to uphold the stringent visual and communication standards of institutions like UNDP and Bappenas, ensuring that technical information remained highly digestible for a cross-sector audience without feeling overly academic.

Our Approach & Visual Direction As a boutique agency, we actively avoided over-the-top visual approaches or unnatural CGI styling. We committed to Documentary-Style Realism. Our core focus was to capture the raw, grounded reality of the field while maintaining a factual, cinematic quality.

Execution Highlights:

• Cinematic Realism & Grading: Shot in stunning 4K, we utilized a specific SONY FX3 color grading profile. This approach preserved the natural lighting of the actual waste operations, delivering an authentic and honest visual experience that immediately grounds the audience in reality.

• Clean Motion Design Pipeline: To clearly map out the complex upstream-to-downstream workflow, we integrated motion graphics seamlessly into the footage. We established a highly efficient pipeline, crafting precise vector assets in Adobe Illustrator before bringing them to life through dynamic animation in After Effects.

• Textless Isometric Infographics: We championed a radical philosophy of visual clarity. When designing the technical infographics and 3D isometric layouts, we completely eliminated all text and descriptive labels. By allowing smooth animations and a commanding voice-over to drive the narrative, we successfully prevented visual clutter and kept the audience's attention entirely focused on the process flow.

The Result A compelling 6-minute documentary that serves not only as a functional policy advocacy tool for the Indonesia Emas 2045 vision but also stands as a visual benchmark for sustainable infrastructure campaigns. This project proves that complex, structural narratives can be executed cleanly, realistically, and impactfully by an agile, highly skilled core team.